I have used this sign many times. Each time I have a property for sale, I display this sign prominently – and the phone rings. At a minimum, this sign has always generated at least one or two calls a day. The sign has paid for itself many times. It cost me $90, about 7 years ago. It will probably cost about $150 today.
The leads that come from this sign are very good because the prospect is driving by your house. If they are calling, it usually means that they currently live nearby or that they desire to live in the area near your house. The prospect has seen the house and is impressed enough that they have called. If they did not like the house, then the prospect would probably not have called.
I usually pass out flyers in the neighborhood surrounding the property. I offer a $300 REWARD to anyone who finds me the buyer. If a neighbor drives by, they will see the sign and feel that the property is in play. They feel that they had better tell their friend or their cousin about the home quickly, because they think the sign will bring a lot of attention.
If you are interested in creating this kind of sign for your business, then look in the Yellow Pages under “Signs.” I had a banner made up with a vinyl backing and with vinyl letters. The banner is 2 ½’ x 5’. Important: I had a hem created, at the top and at the bottom. The hem is big enough so a piece of flat molding can be slid into the hem. The wood gives the banner rigidity and keeps it straight. With the solid wood molding in the hem, the banner does not flap in the wind. I can screw or tie the banner onto the house or the fence or fasten the banner to stakes in the ground.
I wrote a few blogs on how you can get FREE signs and utilize them to promote your message.
When someone calls, take control of the conversation. My first question is, “On which house did you see the sign?” The prospect almost always asks, “You mean that you have more than one house for sale?” “Yes,” I say. “What are you looking for; 3 BR’s or 4?”
Prospects always ask about the financing. In fact, the “100% Financing and No Down Payment” is the reason that they called. Especially now, when regular bank financing is so hard to get, it is important that you are able to offer prospects the possibility that you will act as the bank, or at the least, that you will hold a 2nd mortgage for the 20% down payment.
The only way that you can afford to act as the bank is if you have purchased the property at a very low amount. Dealing in tax delinquent property allows you to have the potential to find many properties where the tax delinquent owner can give you a price low enough so that you can hold a 20% note and still make a nice profit.